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He’s helped Microsoft refine its strategy to connect music, video, video games and communications, Bach said.ĮA’s newest hire comes as Riccitiello orchestrates a sweeping reorganization of the No. Mattrick has worked as an adviser to Robbie Bach, head of Microsoft’s entertainment division, for the last several months. Mattrick left his role as president of EA’s studios last year, after 15 years with the company. ”He was the toughest competitor we’ve ever seen,” Riccitiello said.Īnother gaming executive is going in the other direction: Microsoft said Tuesday it hired EA veteran Don Mattrick to replace Moore. who knew Moore when he was at Reebok International Ltd., said he’s wanted to recruit Moore for a decade. Riccitiello, formerly an executive at Wilson Sporting Goods Co. ”He’s the exact right guy to do the job,” Riccitiello said in a phone interview Tuesday with The Associated Press. Moore will switch to EA in September and report to EA CEO John Riccitiello.
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Peter Moore, 52, had been vice president of interactive entertainment for Microsoft, responsible for Xbox and the software company’s Games for Windows businesses. is defecting to Electronic Arts Inc., where he will oversee EA’s lucrative sports division.
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SAN FRANCISCO (AP) – The executive who had been overseeing the Xbox video game division for Microsoft Corp.